New Coffee Just Landed: Brazil São Luiz Estate

We’ve got a new coffee on the shelves. Straight out the Brazil’s Cerrado Mineiro region, this one comes from the legendary São Luiz Estate—a place that’s been growing coffee since before most of us could spell espresso.

This isn't your average Brazil. It’s juicy. It's chocolatey. It's got layers. Think raspberry, black currant, and a smooth hit of Ferrero-Rocher-style chocolate that wraps it all up. It's like someone turned a fancy dessert into a cup of coffee. But better—because it doesn’t melt in your purse.

Let’s dig into what makes this coffee (and the farm behind it) so damn interesting.

So, where is Cerrado Mineiro?

It’s in Minas Gerais, smack dab in the middle of Brazil. The vibe? Hot days, cool nights, big skies, red dirt, and savannah as far as the eye can see. It’s not the rainforest. It’s not the beach. It’s this big, dry, elevated plateau that somehow manages to grow some of the best coffee in the country—and that’s saying something.

Coffee is huge here, but so are carrots, soy, corn, and cattle. It's a farm country, and it feeds more than just Brazil. Over the years, it’s turned into one of the country's most important agricultural zones. Coffee is a big reason why.

And São Luiz? They’ve been at it since the '60s, long before “specialty coffee” became a thing you brag about on your dating profile.

Meet the crew at São Luiz

The farm’s been in the same family for generations. It started with Manoel Velloso, passed to his son Fausto, and now it’s run by Ana Cecilia and Lúcio—siblings who are obsessed with coffee.

Ana has a background in agribusiness and is the one pushing the farm into the future: better soil practices, smarter composting, more efficient water use, and tech that actually helps instead of just sounding good on a sustainability report.

Lucio’s not just along for the ride either—he’s hands-on in the field, managing daily operations and making sure the coffee leaves the farm as good as it should. Together, they’ve built something that’s equal parts legacy and future-forward.

These folks were early adopters of pulped-natural processing in the region. Translation: they knew how to keep the fruit and sweetness without losing clarity. 

Oh, and they don’t just grow coffee for themselves. They also help neighbouring farms process their beans—which basically makes them the cool older sibling of the coffee world.

How to brew it

You don’t need a PhD in extraction to enjoy this. Here’s what we’d do:

  • Drip: This is where it shines. Pop it in your home brewer and let it do its thing. Big flavours, clean finish.
  • French Press: Go for it if you like a heavier cup. Give it a little swirl before you plunge and you're golden.
  • Espresso: Yes. It pulls like a dream. Berry brightness with chocolate to back it up.

Just let your kettle cool off a bit before pouring. You don’t want to blast the beans with boiling water unless you're trying to taste regret.

Some fun facts, because why not?

  • São Luiz was one of the first farms in the region to go all in on specialty coffee.
  • The whole operation is family-run, and they're not cutting corners.
  • Their processing station now helps neighbours level up, too. Good coffee karma.
  • The estate isn’t just growing beans—they’re raising the bar for everyone around them.

Final word

This Brazil is anything but basic. It's rich, surprising, and ridiculously easy to love. Great hot, fun over ice, and exactly the kind of coffee you’ll want to hoard.

Swing by the shop and try it while it’s still around—we don’t get this one often.

Let us know what you think when you do. Or don’t. We’ll be busy drinking it either way.

theroasterie.com

Brazil Sao Luiz

$25.00 CAD
$25.00 CAD
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